There are many types of play to enjoy at a sex club, but the most popular services vary from generation to generation.
Japan is internationally known as a sex industry superpower. This is because the genres of sex clubs in Japan are extremely diverse and detailed. There are so many different kinds that it’s almost impossible to name them all. Consider health clubs, delivery health, hostess bars, soaplands, and image clubs just to name a few.
One of the reasons given for the wide variety of clubs is a change in play content. I will now introduce how popular play in sex clubs has changed over the years.
The outlawing of prostitution and legalization of sex clubs have led to segmentation
The reason that the Japanese sex industry has become so segmented stems from the original concept of prostitution being illegal except for sex clubs. Prostitution is the act of engaging in sex for the purpose of receiving compensation. Here, the term “sex industry” refers to “sex culture,” but it means “providing sexual services.”
Prostitution was legal in Japan until 1958, after World War II. In 1958, the Anti-Prostitution Act came to complete fruition, and actual sexual intercourse (being compensated for having sex) was prohibited.
This is where sex clubs, which provide “sexual” services, began to pop up. The act of providing customers with sexual services other than actual intercourse drew support, and sex clubs started to become popular.
Oral sex was popular and started to evolve in the 1960s
One service that became popular immediately after WWII was oral sex. Oral sex is when a woman licks and sucks on a man’s penis in order to provoke ejaculation, and it is extremely popular to this day. In order to increase pleasure without introducing actual intercourse, the intensity of play is gradually increased until climax.
In the 1960s, a variety of new types of play were introduced. A number of variations were introduced to satisfy men’s sexual desires including deep-throating (when a man inserts his penis all the way into a woman’s throat), double fellatio (when two women provide oral sex to one man), and flower petal rotations (when a large number of women take turns providing orals sex in increments of 10-15 minutes).
In the 1970s, fashion health also became popular. Fashion health is a type of sex club where club girls and male customers go to private rooms to engage in sexual play. These establishments are still very common today.
The most popular play born from fashion health clubs is sumata (a Japanese sexual term in which the female rubs and tightens her labia majora against the male’s penis, without actual penetration, to simulate actual intercourse). After the transition to private rooms, sexual play with club girls became more private, and closer to actual intercourse.
Many men have said that engaging in sumata with a proficient club girl can actually feel better than the real thing. The most important and scrutinized skills a club girl can have include “mattress skills” and “sumata skills.”
Masochistic play was introduced in the 1990s
It could be said that oral sex and sumata should be enough to satisfy any man’s sexual desire. However, sexual desire knows no boundaries. Sex club play evolved even further in the 1990s, and a new genre, masochism, was born. As the name suggests, masochistic play is play that is intended to satisfy the sexual yearnings of masochistic men.
The social environment of prior generations was one in which men were the leaders. However, it became more and more accepted for women to participate in society, and their social standing has continued to become more prominent. In the 2000s, we have begun to see young men who are not as competitive as their traditional stereotypes; this is also a clear example of masochistic men.
In this generation, men who want to rely on women, be healed by women, and be led by women are on the rise. Masochism is a service based on the times.
Common play in masochism includes playing with the man’s anus, massaging his prostate, and playing with his nipples. There are now specialized clubs that only offer masochism, and they are very popular among masochistic men.
In this way, the number of sex clubs began to increase in 1960, and, even today, popular play at those establishments continues to change with the times. Non-Japanese sex clubs don’t have this kind of detailed play content; sex clubs in Japan have undergone a unique evolution due to their optimization to an isolated environment.